Newsletter Archives - By Date

2010 - January - February
2009 - Jan - Feb - Mar - Apr - May - Jun - Jul - Aug - Sep - Oct - Nov - Dec
2008 - Jan - Feb - Mar - Apr - May - Jun - Jul - Aug - Sep - Oct - Nov - Dec

Current Issue: March 2nd, 2010: Squeakers vs. Stats

2010

February

• February 16th, 2010: So Easy, So Wrong - CPC
  • This issue talks about how easy it is to get CPC wrong.
• February 2nd, 2010: Data is Not Analysis
  • This issue talks about the fact many people looking at web site statistics reports do not know how to read them.

January

• January 19th, 2010: The Positivity of Negativity
  • This issue talks about how negative reviews actually increase sales.
• January 5th, 2010: Set it, and forget it.
  • This issue talks about a method of email marketing where items are created in advance and then sent on a schedule later

2009

December

• December 15th, 2009: Bulk Mail is not an E-Newsletter
  • This issue talks about how easy it is get confused between coupons and information.
• December 1st, 2009: The Oldest New Trick, Mystery Shopping
  • This issue talks about how to mystery shop your own web site.

November

• November 17th, 2009: AOL (1994) and Facebook
  • This issue talks about the relationship between facebook today and AOL in 1994.

October

• October 27th, 2009: Yes, They Will Rip You Off
  • This issue talks about how it is a really bad idea to buy web advertising in the way traditional print advertising is sold.
• October 13th, 2009: Errors don't matter
  • This issue talks about how making simple text errors on a site is usually no big deal.

September

• September 29th, 2009: iPhone Killed WAP
  • This issue talks about how the mobile web is basically the "real" web.
• September 15th, 2009: Experience Trumps Information
  • This issue talks about how it is a bad idea to try and know everything in the web world.
• September 1st, 2009: Opportunity Seeker Marketing is Toxic Waste
  • I talk about a type of marketing that is very popular on the web and very dangerous.

August

• August 18th, 2009: 15 Year Old NFL Coach
  • I talk about a hypothetical 15 year old NFL coach and what you as an Internet Entrepreneur need to know about that.
• August 4th, 2009: Kill the Reset Button
  • This issue talks about how usability and how many things we do because we've "always done it that way" are now a bad idea.

July

• July 21st, 2009: Social Media's 25th Birthday
  • This issue talks about how the "best" social media has in fact been around for a very very long time.
• July 7th, 2009: Translated from the Original Japanese
  • This issue talks about optimizing copy for search engines and how you need to keep a balance in mind.

June

• June 23rd, 2009: Bada Bing, Bada Nothing to Do
  • This issue talks about Microsoft's new search engine Bing and how you really don't need to do anything about it right now.
• June 9th, 2009: WOF, WOM, What?
  • This issue talks about the review process for websites and how Internet Entrepreneurs frequently sabotage themselves.

May

• May 26th, 2009: Cloning Machine Needed
  • This issue talks about the need for more and more web professionals over time as you succeed.
• May 12th, 2009: The Culture of Whale Vomit
  • This issue talks about the way web professionals tend to communicate with each other.

April

• April 28th, 2009: Aunt Sally Deserves Respect
  • This issue talks about the correct order of operations in web marketing.
• April 14th, 2009: This takes an Hour
  • This issue talks about the importance of an E-Newsletter plan and how with a good one you can create a newsletter in 60 minutes.

March

• March 31st, 2009: Work For a Dollar
  • This issue talks about consumer changing perceptions of value and how today they don't really seek the lowest possible price but the best overall value.
• March 17th, 2009: Love the Unreasonable Man
  • This issue talks about why being "unreasonable" is sometimes the most reasonable course of action.
• March 3rd, 2009: My Favorite 6 Year Old Kid
  • This issue talks about simple inexpensive usability testing with a child, feel free to bring bag of candy with you.

February

• February 17th, 2009: Broadband Stimulus - A Bad Idea
  • This issue talks about why broadband stimulus is a bad idea that will generate zero results.
• February 3rd, 2009: Recession Requires the Web
  • This issue talks about increasing your shift rate this year and making sure you don't make a fatal error in your excitement.

January

• January 20th, 2009: I Dislike Nothing & So Should You
  • This issue talks about how to measure the ROI on all web activities and how important it is to not try and find anecdotal gut feel solutions the way you do in the land of bricks.
• January 6th, 2009: 2009 Shift Rate, back to Basics
  • This issue talks about how we'll see people both increase their shift rate and head back to simple proven methods in 2009 with their website efforts.