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From January of 2008 through May of 2011 I authored a written E-Newsletter every two weeks. It has been retired - but I am at work on a "best of" edition.

I am now publishing a weekyl video Newsletter.

My goal is to empower internet entrepreneurs and web professionals by providing them with the information and resources they need to have successful websites. My video newsletter is one of the tools by which I help you bridge the gap between knowledge and understanding. Web Enlightenment comes out on Friday's, sign up to be emailed a link along with other geeky wisdom on social media, search engine optimization, shopping carts, statistics, and more.

Sign up today.

[2011 - Jan - Feb -Mar - Apr]
[ 2010 - Jan - Feb - Mar - Apr - May - June - July - Aug - Sep - Oct - Nov - Dec]
[ 2009 - Jan - Feb - Mar - Apr - May - Jun - Jul - Aug - Sep - Oct - Nov - Dec ]
[ 2008 - Jan - Feb - Mar - Apr - May - Jun - Jul - Aug - Sep - Oct - Nov - Dec ]

2011

April

• April 27th, 2011: Social Core
  • This issue talks about the guiding principles of the major social media sites.
• April 13th, 2011: 1,000 Words
  • This issue talks about the power of video and why it matters.

March

• March 30st, 2011:: Let's Talk Religion
  • This issue talks about the different philosophies developers have and how sometimes you need to hold an inter-faith service.
• March 15th, 2011: Don't be Consistent
  • This issue talks about strategies for varying content between your website and other marketing materials, most often your catalog.
• March 1st, 2011: Would you like to Cancel?
  • This issue talks about the connection between online customer service and Buddhism.

February

• February 1st, 2011: MultiChannel Malfunction
  • This issue talks about the good intentions of "multichannel" and the reality that it always goes badly.

January

• January 18th, 2011: Great Google Expectations
  • This issue talks about the common problems with e-commerce tracking in Google Analytics and how to get them fixed.
• January 4th, 2011:2011 Web Goals
  • This issue talks about setting goals for the year and the types of goals Internet Entrepreneurs need to share with their web folks - and which ones to perhaps not share so much

2010

December

• December 24th, 2010: Merry New Year
  • Just what you think it is.
• December 7th, 2010: Ask Everyone
  • This issue talks about a social media strategy that started out as a "mistake" but ended up being incredibly effective.

November

• November 23rd, 2010: Sand Castle SEO
  • This issue talks about the need to keep working on Search Engine Optimization over time and the fact that efforts made there are a lot like building a sandcastle.
• November 9, 2010: Double Trouble
  • This issue talks about the reality that double opt in is a bad idea that reduces conversion.

October

• October 26, 2010: Sugar for Our Dime
  • This issue talks about how notions of ROI can cause problems for Internet Entrepreneurs and also discusses how to talk when you are in Texas.
• October 12, 2010: Run Don't Walk
  • This issue talks about how advanced tactics can cause all sorts of practical problems.

September

• September 28th, 2010: Mobile Basics
  • This issue talks about the first basic steps site owners need to take to deal with the trend towards mobile.
• September 14th, 2010: Google Instant Tree makes me Ross Lasl
  • This issue talks about Google's new instant and how it works, as well as explaining how to build your very own Google instant Tree.

August

• August 31st, 2010: But We Do Have a Link To That
  • This issue talks about usability and how many site owners don't realize that if they are arguing about whether or not a site has a link on a practical (usability) basis that means it doesn't.
• August 17th, 2010: Statistically Illiterate? OK....
  • This issue talks about how it really is ok to be not understand how to read statistics, so long as you don't pretend that you do.
• August 3rd, 2010:Filler Ads & Landing Pages
  • This issue talks about how filler ads make landing pages so important.

July

• July 20th, 2010:Just Right Troubles, Wood and Glass
  • This issue talks about how some things on the web need to be done exactly right and how some have a tolerance for errors.
• July 6th, 2010: Google's View
  • This issue talks about Google's view - of your site.

June

• June 22nd, 2010: Unsupervised Thinking
  • This issue talks about being aware of not asking unqualified people to perform qualified work.
• June 8th, 2010: Catch All Social Media ?
  • This issue talks about social media and how that has become a catch all phrase.

May

• May 25th, 2010: Going in Circles
  • This issue talks about web design projects that drag on endlessly and go in circles , there are things you can do about it.
• May 11th, 2010: Where o Where has the little Sig Gone ?
  • This issue talks about email signature files and the common elements of a good one.

April

• April 27th, 2010: Golden Nuggets - 3 Keys
  • This issue talks about the 3 keys to getting site visitors to give you their email address.

• April 13th, 2010: Shuffle To The Left
  • This issue talks about the importance of the left hand side of a web page.

March

• March 16th, 2010: Be a Trailing Provider
  • This issue talks about why it is a good idea to be a bit behind the times when it comes to your website.

• March 2nd, 2010: Squeakers vs. Stats
  • This issue talks about why you need to pay attention to statistics and consider ignoring loud customers. (squeakers)

February

• February 16th, 2010: So Easy, So Wrong - CPC
  • This issue talks about how easy it is to get CPC wrong.
• February 2nd, 2010: Data is Not Analysis
  • This issue talks about the fact many people looking at web site statistics reports do not know how to read them.

January

• January 19th, 2010: The Positivity of Negativity
  • This issue talks about how negative reviews actually increase sales.
• January 5th, 2010: Set it, and forget it.
  • This issue talks about a method of email marketing where items are created in advance and then sent on a schedule later

2009

December

• December 15th, 2009: Bulk Mail is not an E-Newsletter
  • This issue talks about how easy it is get confused between coupons and information.
• December 1st, 2009: The Oldest New Trick, Mystery Shopping
  • This issue talks about how to mystery shop your own web site.

November

• November 17th, 2009: AOL (1994) and Facebook
  • This issue talks about the relationship between facebook today and AOL in 1994.

October

• October 27th, 2009: Yes, They Will Rip You Off
  • This issue talks about how it is a really bad idea to buy web advertising in the way traditional print advertising is sold.
• October 13th, 2009: Errors don't matter
  • This issue talks about how making simple text errors on a site is usually no big deal.

September

• September 29th, 2009: iPhone Killed WAP
  • This issue talks about how the mobile web is basically the "real" web.
• September 15th, 2009: Experience Trumps Information
  • This issue talks about how it is a bad idea to try and know everything in the web world.
• September 1st, 2009: Opportunity Seeker Marketing is Toxic Waste
  • I talk about a type of marketing that is very popular on the web and very dangerous.

August

• August 18th, 2009: 15 Year Old NFL Coach
  • I talk about a hypothetical 15 year old NFL coach and what you as an Internet Entrepreneur need to know about that.
• August 4th, 2009: Kill the Reset Button
  • This issue talks about how usability and how many things we do because we've "always done it that way" are now a bad idea.

July

• July 21st, 2009: Social Media's 25th Birthday
  • This issue talks about how the "best" social media has in fact been around for a very very long time.
• July 7th, 2009: Translated from the Original Japanese
  • This issue talks about optimizing copy for search engines and how you need to keep a balance in mind.

June

• June 23rd, 2009: Bada Bing, Bada Nothing to Do
  • This issue talks about Microsoft's new search engine Bing and how you really don't need to do anything about it right now.
• June 9th, 2009: WOF, WOM, What?
  • This issue talks about the review process for websites and how Internet Entrepreneurs frequently sabotage themselves.

May

• May 26th, 2009: Cloning Machine Needed
  • This issue talks about the need for more and more web professionals over time as you succeed.
• May 12th, 2009: The Culture of Whale Vomit
  • This issue talks about the way web professionals tend to communicate with each other.

April

• April 28th, 2009: Aunt Sally Deserves Respect
  • This issue talks about the correct order of operations in web marketing.
• April 14th, 2009: This takes an Hour
  • This issue talks about the importance of an E-Newsletter plan and how with a good one you can create a newsletter in 60 minutes.

March

• March 31st, 2009: Work For a Dollar
  • This issue talks about consumer changing perceptions of value and how today they don't really seek the lowest possible price but the best overall value.
• March 17th, 2009: Love the Unreasonable Man
  • This issue talks about why being "unreasonable" is sometimes the most reasonable course of action.
• March 3rd, 2009: My Favorite 6 Year Old Kid
  • This issue talks about simple inexpensive usability testing with a child, feel free to bring bag of candy with you.

February

• February 17th, 2009: Broadband Stimulus - A Bad Idea
  • This issue talks about why broadband stimulus is a bad idea that will generate zero results.
• February 3rd, 2009: Recession Requires the Web
  • This issue talks about increasing your shift rate this year and making sure you don't make a fatal error in your excitement.

January

• January 20th, 2009: I Dislike Nothing & So Should You
  • This issue talks about how to measure the ROI on all web activities and how important it is to not try and find anecdotal gut feel solutions the way you do in the land of bricks.
• January 6th, 2009: 2009 Shift Rate, back to Basics
  • This issue talks about how we'll see people both increase their shift rate and head back to simple proven methods in 2009 with their website efforts.

• What I Do
  • Website Reviews
  • Let's Go Shopping
  • Consulting
  • Speaking
  • Guarantee