Email Marketing

• November 9, 2010: Double Trouble
  • This issue talks about the reality that double opt in is a bad idea that reduces conversion.
• May 11th, 2010: Where o Where has the little Sig Gone ?
  • This issue talks about email signature files and the common elements of a good one.
• April 27th, 2010: Golden Nuggets - 3 Keys
  • This issue talks about the 3 keys to getting site visitors to give you their email address.
• January 5th, 2010: Set it, and forget it.
  • This issue talks about a method of email marketing where items are created in advance and then sent on a schedule later
• April 14th, 2009: This takes an Hour
  • This issue talks about the importance of an E-Newsletter plan and how with a good one you can create a newsletter in 60 minutes.

Internet Marketing

• November 23rd, 2010: Sand Castle SEO
  • This issue talks about the need to keep working on Search Engine Optimization over time and the fact that efforts made there are a lot like building a sandcastle.
• July 6th, 2010: Google's View
  • This issue talks about the way that Google actually sees your site and what you need to know about it.
• October 27th, 2009: Yes, They Will Rip You Off
  • This issue talks about how it is a really bad idea to buy web advertising in the way traditional print advertising is sold.
• September 1st, 2009: Opportunity Seeker Marketing is Toxic Waste
  • I talk about a type of marketing that is very popular on the web and very dangerous.
• April 28th, 2009: Aunt Sally Deserves Respect
  • This issue talks about the correct order of operations in web marketing.
• February 3rd, 2009: Recession Requires the Web
  • This issue talks about increasing your shift rate this year and making sure you don't make a fatal error in your excitement.
• January 6th, 2009: 2009 Shift Rate, back to Basics
  • This issue talks about how we'll see people both increase their shift rate and head back to simple proven methods in 2009 with their website efforts.
• November 18th, 2008: Video is Free Government Cheese
  • This issue talks about online video and how any evaluation of it must consider the reality that currently bandwidth is free.
• September 9th, 2008: The Goal of Advertising
  • This issue talks about Jay Conrad Levinson's statement that the real goal of advertising is not to make the sale but to drive people to web sites.
• July 1st, 2008: The Two E's of Internet Marketing
  • This issue reviews how to buy Internet marketing safely and effectively.
• June 17th, 2008: The Two E's of Internet Marketing
  • This issue talks about how to buy internet marketing and contains the Internet Marketing Song
• February 12th, 2008: A 44.6 Billion Dollar Tribute
  • Making a plan to shift your ad dollars to the web, Entrepreneurial companies should be spending at least 20% of total budget on the web today.

Managing Your Website & The Professionals Who Work For You

• March 30st, 2011:: Let's Talk Religion
  • This issue talks about the different philosophies developers have and how sometimes you need to hold an inter-faith service.
• January 4th, 2011:2011 Web Goals
  • This issue talks about setting goals for the year and the types of goals Internet Entrepreneurs need to share with their web folks - and which ones to perhaps not share so much
• October 26, 2010: Sugar for Our Dime
  • This issue talks about how notions of ROI can cause problems for Internet Entrepreneurs and also discusses how to talk when you are in Texas.
• October 12, 2010: Run Don't Walk
  • This issue talks about how advanced tactics can cause all sorts of practical problems.
• September 28th, 2010: Mobile Basics
  • This issue talks about the first basic steps site owners need to take to deal with the trend towards mobile.
• July 20th, 2010:Just Right Troubles, Wood and Glass
  • This issue talks about how some things on the web need to be done exactly right and how some have a tolerance for errors.
• May 25th, 2010: Going in Circles
  • This issue talks about web design projects that drag on endlessly and go in circles , there are things you can do about it.
• August 18th, 2009: 15 Year Old NFL Coach
  • I talk about a hypothetical 15 year old NFL coach and what you as an Internet Entrepreneur need to know about that.
• June 9th, 2009: WOF, WOM, What?
  • This issue talks about the review process for websites and how Internet Entrepreneurs frequently sabotage themselves.

Pay-Per-Click (PPC) Management

• August 3rd, 2010:Filler Ads & Landing Pages
  • This issue talks about how filler ads make landing pages so important.
• February 16th, 2010: So Easy, So Wrong - CPC
  • This issue talks about how easy it is to get CPC wrong.
• May 26th, 2009: Cloning Machine Needed
  • This issue talks about the need for more and more web professionals over time as you succeed.
• May 12th, 2009: The Culture of Whale Vomit
  • This issue talks about the way web professionals tend to communicate with each other.
• December 16th, 2008: CPC Management has flavors
  • This issue talks about why "expensive" CPC management can in fact be the most cost effective option.
• February 26th, 2008:Television can Teach
  • How American Idol relates to CPC (cost per click) inventory, Making Money with AdWords, and influencing the outcome with social groups

Search Engine Optimization

• September 14th, 2010: Google Instant Tree makes me Ross Lasl
  • This issue talks about Google's new instant and how it works, as well as explaining how to build your very own Google instant Tree.
• July 6th, 2010: Google's View
  • This issue talks about Google's view - of your site.
• July 7th, 2009: Translated from the Original Japanese
  • This issue talks about optimizing copy for search engines and how you need to keep a balance in mind.
• June 23rd, 2009: Bada Bing, Bada Nothing to Do
  • This issue talks about Microsoft's new search engine Bing and how you really don't need to do anything about it right now.
• December 2nd, 2008: Rank is Like a Fur Coat
  • This issue talks about how search engine rank is related to traffic but not a direct cause of it.

Shopping Carts

• December 15th, 2009: Bulk Mail is not an E-Newsletter
  • This issue talks about how easy it is get confused between coupons and information.
• December 1st, 2009: The Oldest New Trick, Mystery Shopping
  • This issue talks about how to mystery shop your own web site.

Social Media

• April 27th, 2011: Social Core
  • This issue talks about the guiding principles of the major social media sites.
• December 7th, 2010: Ask Everyone
  • This issue talks about a social media strategy that started out as a "mistake" but ended up being incredibly effective.
• June 8th, 2010: Catch All Social Media
  • This issue talks about social media and how that has become a catch all phrase.
• November 17th, 2009: AOL (1994) and Facebook
  • This issue talks about the relationship between facebook today and AOL in 1994.
• July 21st, 2009: Social Media's 25th Birthday
  • This issue talks about how the "best" social media has in fact been around for a very very long time.
• September 23rd, 2008: Social Media is Golf
  • This issue talks about how social media does have some limited business purpose but most heavy duty practitioners of it are just kidding themselves in the same way golfers often do.

Web Sites & Customer Interaction

• April 13th, 2011: 1,000 Words
  • This issue talks about the power of video and why it matters.
• March 15th, 2011: Don't be Consistent
  • This issue talks about strategies for varying content between your website and other marketing materials, most often your catalog.
• March 1st, 2011: Would you like to Cancel?
  • This issue talks about the connection between online customer service and Buddhism.
• July 29th, 2008: Bribe Them with Economic Incentives
  • This issue talks about getting your web site visitors to do what you want.
• April 8th, 2008: They Have No Shoes
  • The "sales cues" (shoes) that we are used to in the offline world don't exist with website customers.
• March 31st, 2009: Work For a Dollar
  • This issue talks about consumer changing perceptions of value and how today they don't really seek the lowest possible price but the best overall value.

Web Site Design & Usability

• August 31st, 2010: But We Do Have a Link To That
  • This issue talks about usability and how many site owners don't realize that if they are arguing about whether or not a site has a link on a practical (usability) basis that means it doesn't.
• April 13th, 2010: Shuffle To The Left
  • This issue talks about the importance of the left hand side of a web page.
• March 16th, 2010: Be a Trailing Provider
• This issue talks about why it is a good idea to be a bit behind the times when it comes to your website.
• January 19th, 2010: The Positivity of Negativity
  • This issue talks about how negative reviews actually increase sales.
• October 13th, 2009: Errors don't matter
  • This issue talks about how making simple text errors on a site is usually no big deal.
• August 4th, 2009: Kill the Reset Button
  • This issue talks about how usability and how many things we do because we've "always done it that way" are now a bad idea.
• March 3rd, 2009: My Favorite 6 Year Old Kid
  • This issue talks about simple inexpensive usability testing with a child, feel free to bring bag of candy with you.
• October 7th, 2008: The Style Usability Curve
  • This issue talks about finding the sweet spot between cool and functional.
• August 26th, 2008: The Great Web Conflict
  • This issue is about how the users of websites in fact "ruin" everything.
• August 12th, 2008: Waiting Room Chairs
  • This issue is about the way your web design "communicates" visually, juts like a chair in a waiting room.
• June 3rd, 2008: Don't let Perfect Ruin Good Enough
  • This issue talks about how applying print sensibilities to web content is a bad idea.
• January 15th, 2008: Plowing Your Whole Front Yard
  • Building website navigations with an eye on the future

Web Site Statistics

• January 18th, 2011: Great Google Expectations
  • This issue talks about the common problems with e-commerce tracking in Google Analytics and how to get them fixed.
• August 17th, 2010: Statistically Illiterate? OK....
  • This issue talks about how it really is ok to be not understand how to read statistics, so long as you don't pretend that you do.
• March 2nd, 2010: Squeakers vs. Stats
  • This issue talks about why you need to pay attention to statistics and consider ignoring loud customers. (squeakers)
• February 2nd, 2010: Data is Not Analysis
  • This issue talks about the fact many people looking at web site statistics reports do not know how to read them.
• January 20th, 2009: I Dislike Nothing & So Should You
  • This issue talks about how to measure the ROI on all web activities and how important it is to not try and find anecdotal gut feel solutions the way you do in the land of bricks.
• October 21st, 2008: I Hate Hits
  • This issue talks about the use of a certain word and why you shouldn't ever use it.
• May 6th, 2008: Fascinating but Useless Crap
  • Many Entrepreneurs track all sorts of statistical information that doesn't help them.

Web Site Topics - Miscellaneous

• February 1st, 2011: MultiChannel Malfunction
  • This issue talks about the good intentions of "multichannel" and the reality that it always goes badly.
• June 22nd, 2010: Unsupervised Thinking
  • This issue talks about being aware of not asking unqualified people to perform qualified work.
• September 29th, 2009: iPhone Killed WAP
  • This issue talks about how the mobile web is basically the "real" web.
• September 15th, 2009: Experience Trumps Information
  • This issue talks about how it is a bad idea to try and know everything in the web world.
• March 17th, 2009: Love the Unreasonable Man
  • This issue talks about why being "unreasonable" is sometimes the most reasonable course of action.
• February 17th, 2009: Broadband Stimulus - A Bad Idea
  • This issue talks about why broadband stimulus is a bad idea that will generate zero results.
• November 4th, 2008: Why Obama Got My Vote
  • This issue talks about Net Neutrality.
• July 15th, 2008: Ask Not What Your Profits Can Do...
  • This issue discusses the very small gains that are important for ecommerce entrepreneurs.
• April 22nd, 2008: The Web is Recession Proof
  • The current economic downturn will actually help things on the web.
• May 20th, 2008: The Quest for Stupidity
  • If you want to not understand you'll get your wish every time
• January 29th, 2008: The E-Commerce Treadmill
  • Just like exercise it takes time and consistent effort to make E-commerce succeed.

Web Site Service Providers

• March 25th, 2008: pssst, SEO is a Dirty Word
  • Reasons why you should be very cautious when buying Internet marketing services.
• March 11th, 2008: "Also" Made Websites
  • Some folks in the "web development business" are in fact sort of dangerous to use if you are unaware.