As most of you know I am a Buddhist.
If you read Web Enlightenment a few weeks ago you also know I spent the bulk of my youth being a pissed off athiest but that is a tale which has already been told.
Today I want to talk with you about one of the most difficult challenges web site owners face - and how Buddha's wisdom can be quite useful - and also quite frustrating.
Ever notice how many useful things are also frustrating? Hmmm...
But I digress...So our wise friend Buddha says:
"Do not dwell in the past, do not dream of the future, concentrate the mind on the present moment."
Well that sounds quite lovely - doesn't it?
Live in the now, concentrate your mind - and all will be well. My lovely daughter Emma does this often and it reminds me about trying to really be present in the moment- being less than 2 years old has some serious advantages.
But lets get back to the practical realities of website design and work efficency. We come back to the grind of things never being done and the reality that at some point we must declare our work finished - website design might never be done but business owners know all projects must come to an end sometime.
When you sit down and consider how all of this might impact your overall web strategy plan - well, frankly - there are parts of it that just suck.
And so I'd like to tell you a tale of my own web efforts and how I am presently getting a bit uncomfortable with how much stuff is going in the trash can - which is also a good thing.
So let's start at the start - I love helping people. So much.
If I can really help someone understand the web and see the little light bulb that goes on over their head? Well that makes for a wonderful day in my book.
I also have medical bills to pay, people to feed, a mortgage, and a daughter that may be entering college in about 2030. And no, that's not a typo - that's roughly 16 years from now. Holy crap.
So I am working to develop a "widget" - a thing people can buy that is not a whole project, something that will help people who may not be ready for a whole project but would still like some guidance. And as I have shared with many of you the thing I have selected as my widget is a website analysis. Now of course my version of a website analysis is a little different than most, and while I have been doing these sorts of live assessments for years I kind of suck at describing it. Calling it a movie I produce with your website on the screen while I talk just doesn't help people really get what I am talking about.
So - situational analysis time.
I need to develop a product. Check.
I have a good idea and it serves a need. Check.
It makes me more accessible while also potentially providing a steady stream of revenue. Check.
And the most important thing - it helps people. Check.
So with the smell of dry erase markers thick in the air I sat down to get all of this figured and processed.
And a plan was born.
And like all website strategy plans - a website was needed.
And so - can't quite believe I am gonna let you people click on this - RossLasley.com was created.
I thought about page structure.
I picked a platform.
I added a theme.
A very lovely young man took pity on an old man and helped out with a few bits of code.
I sweated the copy and images - hard.
So here is my problem - RossLasley.com - in the present form - sucks.
It is a shell - it has the basic idea, it has the pricing - but it is insanely rough. It doesn't contain any decent samples, it has no solid bio info, and it does not have a polished path to purchase.
So here I sit in the same situation many Internet Entrepreneurs encounter regularly.
I have a good idea. A really nice product. I have a decent framework that explains what it is - sort of.
And now - it is time for me to throw it all away.
I won't say the word here but I think most Internet Entrepreneurs know how I was feeling as this became obvious.
All that wasted work.
The design work is really not bad.
The copy was very hard to produce and I sweated over it.
But it sucks. It is not good enough. It will not sell assessments as is and it won't be that lovely little revenue stream I am looking for.
Still not going to say the word. I am also not going to give up. I am going to work with a professional copywriter, I have a videographer coming to my house, and I will get all of this fixed and launched in the next few weeks.
Does any of this sound familiar?
And so we have to return to our sage wisdom - Live in the present moment. Give ourselves permission to throw things out, even things we might have worked really hard on.
Here's the bottom line for Internet Entrepreneurs: Every time you work to do online development you are going to run into this exact same issue. Be kind to yourself and softly remind your mind that it is OK to trash things you worked on, to begin again - that is the practice.
It will be fine, I promise.
Happy Friday Everyone. :-)