A few weeks ago I did a piece about the reality that today Facebook is an Ad Network for companies and brands.
I got some good responses and vigorous discussion as a result - a lot of you hate what Facebook is doing now. I also had an awful lot of folks ask me to back up a few steps - so that's what we're doing today.
Speaking of which - when is the last time you replied to or added a comment about our content? That is what I use to develop future topics. I answer every email sent to me so if there is anything you want to know please fire away.
Seriously. Not kidding. Anything you want to know about the web please ask me.
But Anyway - Social media internet marketing strategies are very confusing to most folks - and a common complaint is this notion of not being able to get your brain wrapped around the whole thing.
Now it is a bit confusing - that's true - but the bigger reason why it can be difficult to deal with social is because things change so rapidly there.
Does it feel like every time you deal with social everything has to be redone?
That there is always a critical 'new' feature that we need to deal with today?
That every time you gain one inch you lose two?
The reason you feel this way is that in the land of social - chaos is a great thing.
Chaos causes profits. Chaos makes it looks like we're doing something, it makes it feel like we are always moving. They sure do love chaos.
But then back here in Internet Entrepreneur land we have a problem. Chaos sucks.
So I wanted to give you a simple way to make sure you basically have social covered and taken care of. I see so many folks get into advanced social media tactics without covering these basics.
First - You need profiles and accounts.
Choose your networks - if you have no idea do the big four: Facebook, Twitter, LinkedIn, and YouTube (aka Google Plus).
Each of these needs two basic things - some images and an 'about us' page.
The 'about us' stuff should be realistic - for several years my facebook 'about us' segments said (once again not kidding): I despise facebook and never come here. But you wanted to be able to find me here so now you have. If you want to connect with me please email me or better still click here to sign up for my newsletter Web Enlightenment.
And that's it - you now have "dark" accounts. These are accounts which exist but you don't ever really use them. Cross it off your to do list and have a nice day.
Second - You need stats
So many folks who own websites try to operate them without the benefit of statistics. That makes life very difficult indeed.
In the last year for www.TheInternetEducator.com ....
19.03% of my traffic comes from outside sites.
Of that total - so the percentages below are the fractions of like roughly 1 out of 5 of my visitors:
Facebook sent 4.44%
Twitter sent 5.18%
LinkedIn sent 1.63%
Youtube sent 0.06%
Now - I have a client who has very different numbers indeed. They are getting about 20% of their total traffic from social and the folks coming in that way buy their stuff.
Nature's rule not mine: If you want to make an informed decision you have to be informed.
Making big decisions about social without any data on how important it is to you personally is quite silly.
Third - You need vomit
If you want to post to social as an Internet Entrepreneur you need automation. I post to social networks multiple times per day and my wonderful wife Melissa is the one who comes up with all of that Witty Wednesday and Technical Tuesday type stuff. Like those posts? Go ahead and email her to talk about it.
You input all the posts in advance and they go out at the scheduled time. Wham, bam, done.
Nature's rule not mine: No such thing as a bakery without a mixer, no such thing as serious social posting without automation.
Fourth - You need active
The problem with "vomit" accounts where you use an automated scheduler is no one is listening. You are just putting out content and not actively participating or responding. That's where active accounts come in - and as social can take a huge amount of time and effort you want to be careful with your active accounts.
Decide how much time you want to spend and spend it well.
You having active accounts is the assumption most "best practices" articles make, but most folks don't eat kale chips every day at lunch either. No worries.
Last thing - You can indeed hire someone to just take care of all of this for you. That person is called a social media manager, aka SMM. As a group these are wonderful friendly people but most of them are quite addicted to their phones. When instagram stops working they might cry a little - or a lot.
Here's the bottom line for Internet Entrepreneurs: When it comes to social media make sure you have the basics covered. Start with having profiles - dark accounts. Know how important all of this is to you personally - stats. Setup automation and vomit away. Measure some more. Then go active carefully and enjoy.
Happy Friday Everyone. :-)