Web Site Review
This is our 'blind date', our introduction to each other, and what I hope will be the beginning of a more 'meaningful' relationship. I offer this to show you, very quickly, the bare minimum of the value that this collaboration might bring to your business.
As for deliverables, you will get:
- A Visual review using a 'Flash Movie' walk-through of your site
- Look and Feel
- Navigation
- Usability
- Content
- MDR & SDR
- A Search Engine Rank Analysis on up to
ten key terms that we agree upon
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The purpose of this exercise is to help you understand the
actual performance of your website today as measured against industry standards, and to give you some sense of what is possible.
Even if you decide to go no further, you will have hard information to evaluate your web developer's work and determine what actions will bring improved results in the future.
Fixed price: $ 500
A Simple Web Strategy Plan
OK, you have a website that is working. At least you are getting some sales. You don't want to mess with it too much because you don't want to “kill the goose”.
But what if that mindset is actually preventing you from growing sales?
Do you have a means for determining whether the goose you got is “golden” or just some bird pecking around the garden?
From my experience you would be someone who has sales of less than $100,000. per annum (with ambitions for a whole lot more) and probably in a niche market that protects you to some extent from having to compete with some big boy category killers.
You are probably running your site by yourself or with one other trusted partner.
You are my people.
I am totally committed to help you. I have been there myself. I know your fears and concerns, and I also know exactly what you need to do.
Which includes (but is not limited to):
Defining your goals and aligning them with a medium and long term strategy.
You need rational “trigger points” to know when it is opportune to boost sales with small incremental investment, or to retain cash flow for operational security.
You need to know where to spend any additional dollars to optimize return.
You need to improve your website content to stimulate more interest and traffic.
That's easy. You also need to turn this traffic into business. That's harder. It is called: conversion rate, and it will become your mantra.
Once we can get your website to serve as an exact and reliable sales and customer feedback engine, we can translate this geek gibberish into actionable information that will allow you to continually improve your business, week after week, month after month.
You will feel as if are finally in the driver's seat.
Deliverables, will include:
- Goals: strategic, practical & long term
- Design evaluation and guidance
- Content evaluation and guidance
- Simple functionality evaluation and guidance
- Search engine marketing tips
- Basic website analytics: the math
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Remember this is a fixed price deal, so no surprises, and a money back guarantee.
Cost: Will be fixed before you commit but after I have had the chance to evaluate your needs and the scope of the project. The minimum fee is $1,000. The typical fee is in the range of $1,500 to $2,000.
NOW we move on to a scale in which I feel particularly competent and know that very few others are.
In fact, I have constructed my business and my strategic partnerships specifically to address the needs of businesses like these.
Comprehensive Web Strategy Plan
You are an established Internet entrepreneur with sales in excess of $100,000. per annum and a desire to grow your business into a multi-million dollar enterprise. You have at least a few employees working full-time managing your website and yet it isn't delivering the expected results. Visitation and conversion rates are not growing and sales are stagnant.
You need a comprehensive evaluation of your sites functionality on all levels. You need to put a system in place that allows you to regularly measure performance and produce actionable steps for continuous improvement.
I can help you determine what your weaknesses are and how to fix them. I can teach you how to manage your web people and set realistic goals for them. I can help you develop the mind set required to succeed online and I can give you the tools to do the job efficiently.
My job is to teach you how to apply your existing entrepreneurial talents to the internet. You are going to be delighted with the accuracy of the feedback and the new degree of control you will have.
At the very least I will provide you with::
- Goals: Strategic, Practical, Long Term
- Comprehensive Design Evaluation and
Guidance
- Complete Content Evaluation and Guidance
- Comprehensive Functionality Evaluation
and Guidance
- Search Engine Marketing Plan
- Profitability Plan, Your Alphabet Soup
Website Math
- Model Websites and Competitive Analysis
- Email Marketing Plan
- Comprehensive Search Engine Rank Analysis
- Offline Marketing Plan
- Analysis Plan, your three things
- Action Steps and Budget
Cost: I will examine your website and talk with you to evaluate your needs and then provide a fixed price quote. The minimum fee is $2,500. The typical fee will be in the range of: $5,000 to $20,000. |

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Special Projects
You have a specific need for research , information, and actionable advice. This service is most commonly used by web professionals to help them with their business development needs.
As for deliverables, you will get:
- A Complete table of contents for your approval before we begin
- Access to my brain
- Weekly status reports
- Unlimited email support for life. Really. For Life.
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Fixed price: $ 1,000 - $ 50,000
Ongoing Consulting
Ongoing consultation is only available to clients who have purchased a Web Strategy Plan. To do otherwise would be putting the cart ahead of the horse.
The minimum term is 3 months and the maximum (that's right there is a maximum) is one year. If I can't deliver substantial benefit in one year, we should have terminated our relationship much earlier.
My consulting programs are highly customized and targeted to each client's unique needs.
Cost: Fees can be as low as $500 a month, but typically range between $2,000 and $5,000 per month.
And now for the part you've been waiting for.
Your Money Back Guarantee
Your 100% satisfaction is guaranteed.
If at any time during a project you become dissatisfied for any reason, a refund will be provided immediately. Only one condition has to be met. You will need to provide me with at least 200 written words telling me why you are dissatisfied.
If I am going to give you your money back it is only fair that I fully understand why you are unhappy.
Of course once you have accepted completed work your satisfaction is assumed. For website reviews, if I don't hear from you within seven days after you have received completed work, your satisfaction will be assumed.
For Website Strategy Plans, On-going Consultation, and Seminars this guarantee applies only to the last payment received.
Fine Print
The Web Site Review requires full payment in advance. Website Strategy Plans require a 50% deposit and a subsequent payment schedule to be agreed upon. My fees do not include client requested travel or expenses. The absolute limit of my liability under any circumstances is the amount of money you have paid me. And, let me repeat, I believe in Karma and will treat you as I would expect to be treated.
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