I love Steve and Lisa.
When I first started my consulting business the two of them came to visit me in Augusta,Maine – they had an interesting problem.
Steve had been a successful travel writer for many years – working for big name publications and generally kicking ass. As the world was being impacted by digital these jobs started to disappear, lots of publications that used to pay for articles just don’t anymore.
Steve loves travel, when he talks about it his whole body lights up and you can see the joy in his soul. His wife Lisa is just as passionate and lovely – her background is actually in art and museum curation. Today, she’s a certified travel agent and they work together in their family business Active Travels.
I love the way this family got kicked by digital (insert joke about writers and art being paid for here) and turned it into an amazing boutique travel agency that focuses on VIP service and custom fit trips with their own patented invention called Dream Day Itineraries.
Steve recently sent me a message mentioning an email from a prospect of his, he said:
“My favorite words in the English language, Ross “found your website through Google.”
The thing that is interesting about this success story is how completely not instant it is.
Active Travels doesn’t try to create “viral videos” nor do they jump on whatever the hottest social media trend is. That doesn’t mean they haven’t week after week and year after year done the work to be successful online.
There are always two choices. Two paths to take. One is easy. And its only reward is that it’s easy.
Steve and Lisa do the work.
They do not seek the trick or that which is easy. They elevate their own standards and culture – everything they do is of quality, just like the trips they sell.
Here’s the bottom line for Internet Entrepreneurs: To be found organically on the web there is only one thing you must do – the work. Every day, every week, every year. Then you deserve to win.
If you want to succeed online, be like Lisa and Steve.
Oh – and if you want a beyond amazing trip, you should totally give them a call.