I’ve been making websites since before you could make a living doing that – in the long ago and far away you had to also fix computers if you expected to make a living.
While so many things have changed one thing that has stayed the same since the early days is the desire Internet Entrepreneurs have to look at the “Portfolio” when buying a new site.
They want to look at examples of work that has been done, to judge the skills of their potential new designer as part of their decision making process.
This is an absolutely horrible way to choose a designer and folks often ask themselves the wrong core question.
They wonder “Do I like these designs?” when they should be wondering “How well do these designs work for the people that bought them?” – but judging portfolios correctly is a topic for another day, today I want to talk about Fryolator design.
I’ve lived in lots of places that love fried food – from pickles to corn dogs to green beans there isn’t much you can’t fry. Ever notice how most of the food at the fry palaces all sort of tastes the same?
When you look at a web design portfolio the first thing you should try and understand is if you are looking at fryolator web design. Does everything look similar ? Are the colors and fonts different and yet somehow it all looks like it matches and goes together?
If a graphic designer can not evoke they often produce the same thing over and over – fryolater design. No matter how good that design is you never want to buy one of these, they are always a bad value.
Here’s the bottom line for Internet Entrepreneurs: when using a portfolio to consider a designer you’ll be much happier if you don’t ever buy fryolator design. If you see that, politely run the other direction.
In the meantime I’m in the mood for some french fries.