I recently had a great conversation with a friend about Google Docs , the office suite offered by the good folks at Google.
In case you aren’t familiar with it this cloud based system is a great replacement for Microsoft Office. The big difference between the two is that the one from the folks in Seattle costs money and the one from Google is free.
So my friend was a bit confused as to why this equivalent product that costs $0 per year hadn’t destroyed the expensive competition – and the answer is because it is office chair parts.
Even though Google calendar and email and docs all function together they feel – emotionally – the same way buying a typical office chair does. That’s a box of parts. That’s work to setup, that’s confusing and might even be hard.
Office on the other hard feels easy. It doesn’t seem like parts and pieces, it seems like one cohesive thing with a simple on switch.
Now here’s the truly ironic part: if you judged these systems from a technical engineering standpoint there is no doubt Google is the winner by a mile. In any fair contest it wins easily – but the problem we have with the land of digital is that it isn’t fair. Hey, it’s a lot like life that way.
Anyway – have you ever considered whether your buying experience is office chair parts?
Remember that is an emotional state that people feel, it isn’t a fact you can “prove”.
Here’s the bottom line for Internet Entrepreneurs: when you consider your buying experience make sure and think about how your sale feels by asking this question: Does this seem complete or does it smell like parts?