You Can be an Internet Success

• Are you an entrepreneur with a good business plan?
• Have you built a website to extend your market reach but have been disappointed with the results?
• Are you at a loss as to what to do to make your website profitable?

I'm Ross Lasley, The Internet Educator, and I am here to assure you that you can make money on the Internet. Anyone who is capable of running their own business is capable of understanding everything they need to know to operate a profitable website.

My passion is helping entrepreneurs understand the power of the internet and to give them the tools to turn their web enterprise into an efficient, self-correcting, 24 hour-a-day profit center. I live to see the light go on when their accumulated knowledge morphs into true understanding.

If you are an entrepreneur who is frustrated by your lack of web profits, your difficulties dealing with tech people who don't speak your language but expect you to understand theirs, and who hesitates to take corrective action for fear of making things worse, you have come to the right place.

I'm not here to fix your website for you, I'm here to teach you what you need to know to do it yourself, based upon factual, analytical feedback from your own customers. You may then choose to delegate the day to day operations, but you will know enough to manage the people you put in charge.

I believe in Principles, Not Directions

When the time comes to learn something new – especially something technical – there are two basic ways to go about it. The first way is what most of us are familiar with, and the way manufacturers tend to provide information – sets of directions. You pour over the documents and struggle through each step on a quest to complete your task. You make notes, you learn through a difficult process of memorization. There are lots of things that tend to go wrong with this method, from setting out to achieve the wrong task in the first place, to making a single mistake and needing to start over – but that isn't really the big issue.

When you learn from directions there is an assumption on the part of the teacher or the textbook that is wrong - they assume you understand the overall process and theory behind the directions. This error is further compounded when you ask a "philosophy" type question and a teacher explains that you don't really need to know "all about" how it works to complete your task.

The never ending grinding wheel that eventually kills directions-based learning is the passage of time - software is updated, systems improve, there is a "new" way or method. Caught soon enough these roadblocks can sometimes be integrated into your directions - with lots of work - but much more often they become contributing factors to a sad state of affairs: I can't learn about this stuff, it is just too complicated, can't someone else do this, I must just be "stupid" about technical things. This is a typical attitude that anyone can fall into, but none of this is true or valid.

The Other Way to Learn is with Principles...

At first glance principles seem harder to learn than directions. It can initially seem like you aren't getting "anything" done. This is part of why directions are so popular. In reality however, directions don't actually "teach" anything. Principles on the other hand, teach you how things actually work - in a language you can understand - so that you can apply each lesson learned as time moves forward.

When principle based learning becomes your credo, you can free yourself from the intellectual burden of all those numbered steps and actually think about how this technology can help you and your business. You can make smart decisions and operate the website portion of your business with the same skill and talent you have in other areas.