 Web Enlightenment
Web Enlightenment - The Internet Educator Newsletter - focuses on giving you practical, interesting insights into how to successfully use technology as a tool to improve the way you do business.
Bridging the gap between knowledge and understanding that all entrepreneurs have will help you make money online.
Web Enlightenment is sent every other Tuesday. Please sign up by using the box to the right. We promise not to rent, trade, or even think about selling your name under any circumstances.
Newsletter
Archives
- December 16th, 2008: CPC Management has flavors
- This issue talks about why "expensive" CPC management can in fact be the most cost effective option.
- December 2nd, 2008: Rank is Like a Fur Coat
- This issue tlaks about how search engine rank is related to traffic but not a direct cause of it.
- November 18th, 2008: Video is Free Government Cheese
- This issue talks about online video and how any evaluation of it muts consider the relaity that currently bandwidth is free.
- November 4th, 2008: Why Obama Got My Vote
- This issue talks about Net Neutrality.
- October 21st, 2008: I Hate Hits
- This issue talks about the use of a certain word and why you shouldn't ever use it.
- October 7th, 2008: The Style Usability Curve
- This issue talks about finding the sweet spot between cool and functional.
- September 23rd, 2008: Social Media is Golf
- This issue talks about how social media does have some limited business purpose but most heavy duty practitioners of it are just kidding themselves in the same way golfers often do.
- September 9th, 2008: The Goal of Advertising
- This issue talks about Jay Conrad Levinson's statement that the real goal of advertising is not to make the sale but to drive people to web sites.
- August 26th, 2008: The Great Web Conflict
- This issue is about how the users of websites in fact "ruin" everything.
- August 12th, 2008: Waiting Room Chairs
- This issue is about the way your web design "communicates" visually, juts like a chair in a waiting room.
- July 29th, 2008: Bribe Them with Economic Incentives
- This issue talks about getting your web site visitors to do what you want.
- July 15th, 2008: Ask Not What Your Profits Can Do...
- This issue discusses the very small gains that are important for ecommerce entrepreneurs.
- July 1st, 2008: The Two E's of Internet Marketing
- This issue reviews how to buy Internet marketing safely and effectively.
- June 17th, 2008: The Two E's of Interent Marketing
- This issue tlaks about how to buy interent marketing and contains the Internet Marekting Song
- June 3rd, 2008: Don't let Perfect Ruin Good Enough
- This issue talks about how applying print sensibilities to web content is a bad idea.
- May 20th, 2008: The Quest for Stupidity
- If you want to not understand you'll get your wish every time
- May 6th, 2008: Fascinating but Useless Crap
- Many Entrepreneurs track all sorts of statistical information that doesn't help them.
- April 22nd, 2008: The Web is Recession Proof
- The current economic downturn will actually help things on the web.
- April 8th, 2008: They Have No Shoes
- The "sales cues" (shoes) that we are used to in the offline world don't exist with website customers.
- March 25th, 2008: pssst, SEO is a Dirty Word
- Reasons why you should be very cautious when buying Internet marketing services.
- March 11th, 2008: "Also" Made Websites
- Some folks in the "web development business" are in fact sort of dangerous to use if you are unaware.
- February 26th, 2008:Television can Teach
- How American Idol relates to CPC (cost per click) inventory, Making Money with AdWords, and influencing the outcome with social groups
- February 12th, 2008: A 44.6 Billion Dollar Tribute
- Making a plan to shift your ad dollars to the web, Entrepreneurial companies should be spending at least 20% of total budget on the web today.
- January
29th, 2008: The E-Commerce Treadmill
- Just like exercise it takes time and consistent effort to make E-commerce succeed.
- January
15th, 2008: Plowing Your Whole Front Yard
- Building website navigations with an eye on the future
From 2001 to 2007 Ross Authored the KISS Computing It's
All Geek to Me Newsletter. In the fall of 2007 the
new owner of KISS decided to abandon the newsletter in favor
of a blog. It was fun while it lasted and many of the old articles
contain excellent nuggets of wisdom. You
can view those archives by clicking here.
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