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Let's Go Shopping
$2500 - $7,500

A recent customer remarked: "It's like going meat shopping with a guy that was a butcher for 20 years but isn't anymore. You tell me what's a good buy, what to watch out for, which parts are rotten or good, and most importantly you know what to ask people and how to make sure I get what I am paying for."

That is a much better summary of what you get than I could write.

One other thing to know: Ross Lasley (and The Internet Educator, Inc.) has no financial relationship of any kind with any web services vendor. I am not part of any affiliate program nor do I accept any commissions of any kind - in this way you can be certain that the recommendations made are in no way influenced by these factors. To put it another way: with all due respect to salespeople the raw honest expert opinion that many Internet Entrepreneurs need can not possibly come from a salesperson.

It is my opinion that if you are going shopping and making a critical bet on the future well being of your business it is really important to have an expert that works for you directly, a person that is 100% on your side.

Figure Out What You Need = $2,500

This process begins with a careful needs analysis - which includes checking the business plan assumptions being made. I then put together a written report detailing your options along with my recommendations

  • Needs Analysis
    • Needs list in three buckets: must have, good to have, it'd be nice to have.
    • Your functional and technical requirements
    • Technology Options
    • Overview of Technology Trends
    • Recommendations

Figure Out What You Need + Build the RFP & Help You Choose the Winner = $5,000

In addition to the needs analysis above I construct a Request for Proposal (RFP) and help you choose a vendor - this service makes lots of sense if you are considering a custom product or significant customization of an off the self product.

  • Needs Analysis as Above
  • Create a Written Request for Proposal (RFP)
  • Help Distribute the RFP to qualified firms
    • Check the references and every assertion of candidates
  • Review the responses in detail with as much or as little involvement on your part as you'd like
  • Recommendations
  • Help you choose a Winner

Figure Out What You Need + RFP + Winner & Implementation = $7,500

This is designed for folks that wants someone to take care of it all - think of this as a wee bit like an anti-anxiety drug for web technology purchases. I serve as your external project manager partner, assuring that you get exactly what you paid for and making sure the end product does precisely what it is supposed to do.

  • Needs Analysis as Above
  • Request for Proposal (RFP) Creation as Above
  • Select a Winner as Above
  • Implementation
    • Manage the Project via Basecamp
    • Coaching (this is a spot where lots of $ are saved)
    • Necessary Organizational Development for your business to run the systems
    • Site Testing
    • Run the Site Launch Process
    • Post Launch Audit

Guarantee

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