I am launching a training program for Internet Entrepreneurs in 2017 – Ross Lasley Academy.
Programs are $49 each and powered by the thinkific online learning system.
To be kept informed about the launch (initially private) please subscribe to my newsletter Web Enlightenment.
If you are interested in custom training programs (pricing starts at $10,000) for you or your staff please contact me directly.
Here’s a list of the programs that will be offered initially:
DotCommerce 101: Making Money Online
How much should you spend on your website? What about organic marketing? Does paid marketing make sense for you? How can you tell if your efforts are working and how effective they are? This talk is a must have for online entrepreneurs that believe in their products and services but need a hand in putting it all together to make life-changing income from their online efforts.
This program is: Foundational | Persuasive | Informative
Choosing The Right Shopping Cart
There are an overwhelming number of shopping carts to choose from and one of the most frustrating things for online entrepreneurs is narrowing their options. Ross pulls back the curtain on common misconceptions and limiting beliefs about shopping carts to help you choose the right cart while avoiding the seduction of all the bells and whistles that derail even the best business minds when making purchasing decisions.
This program is: Technical | Revealing | Ingenious
Managing Digital Millennials: The Death of Homoeconomicus
When monetary incentives are no longer effective and your professionals speak a language you don’t understand, how do get anything done? Managing people who have skill sets you don’t is an an age old problem. If you feel like you are herding cats to no avail, it may be time to invent a new definition of leadership.
This program is: Edgy | Inspiring | Humorous
Taking Charge Of: Google Analytics
As an online entrepreneur, you do best when you grasp the fundamental options available to market your products and services effectively using social media and email. Equally important is that you understand how to track & analyze the data produced by those efforts to measure the effectiveness of all your hard work. Take charge of your marketing efforts and gain the ability to change course quickly and accurately.
This program is:Technical | Illuminating| Foundational
Taking Charge of Email Marketing
Email marketing is still a powerhouse for one to one returns on time and money investment in the marketing arena. Learn what to include and why for your newsletter and the skill set and concepts needed to correctly analyze any email service bureau most common reports. Take away the ability to produce action items based on what reporting can show you about your users and their interactions, as well as a core understanding of the types of tools available and what you can expect them to do for you and your audience.
This program is: Inspiring | Resourceful | Foundational
Taking Charge of Social Media
It’s ok to hate social media. In this humorous talk, Ross explores why we hate social media and how we can come to harness the most powerful aspects of social media marketing in the least time possible. Learn to identify what social platforms work best for your business and put the other platforms out of your mind. Once you know what you want from social media and the most painless path to function successfully within it, you can drop the stress and find a new gear to selling online.
This program is: Inspiring | Clever | Funny