People often ask me if they have a “good” website – it’s such a fun question.
There are so many ways the question can be answered – from the age old “good for who?” to my attempt at fun, aka a deadpan face while saying “of course not, and you also smell bad sometimes”.
A website that costs a lot of money isn’t good just because it was expensive, most folks know that.
There are a lot of things that can make a website bad – but today I wanted to talk about the magic of WWH – that stands for Who, What, How for those of you playing along at home.
Every great website does an amazing job with their WWH.
The fun thing about this super basic website test is how it can easily improve most sites – take a peek at your site and think about these questions:
- Who Are You?
- What’s For Sale ?
- How Do I Get It ?
When you focus on who you are the objective is to create connection and trust, to show the world your original face, and to be likable. If you had no idea who you are (try to not say that three times fast) what would you think of the way you present yourself online? Do you provide the right background so people can trust you? Do you provide points of emotional connection so people can like you? Are you showing the world the real you?
I’m not sure why but so many sites miss the mark when it comes to the What’s For Sale sections. Make sure to keep things simple and as clear as possible. Give folks a minute to “get it” before layering on any complexity. Great pictures, excellent accurate descriptions, and clarity on pricing are all essential elements.
Contact pages are super duper key to your digital world. Your hard won visitor has learned about you, they’ve determined you have something they want – and now they are ready. How do you treat them? Do you nudge and push them in a way that works best for everyone? I added one sentence to my own contact page and the impact was substantial, it said:
Ross answers his own phone.
I guess most web strategists don’t?
Here’s the bottom line for Internet Entrepreneurs: taking some time to look at your online world and consider these three questions is always time well spent.